Conundrum Media offers search engine optimization, Internet Marketing,
Web Metrics and Analytics reporting, Web Design and Development
services.
- Do your homework on key words
The huge majority of
people use search engines to find products and services that they are
looking for. Find out what key words they are using. This is the heart
of an Internet Marketing strategy. Consider it a mandatory form of
survey and market research. Once you have determined the key words that
people are searching for, check the number of competing pages on that
keyword or phrase in the search engines. Create your key word strategy
from your research. - Tune up your web site
Re-structure
the content of your site so it attracts the users you want. Change the
keywords in your title, description and keyword tags. Rewrite the home
page and interior pages text using the key words that people are
searching on. This will enable your content to be discovered through
Organic Search.
Remember search engines can't read pictures so include lots of text on your site.
Keep
in mind, that your web site has to attract the search engines before
anyone can find it. The design, content and programming of your site
all influence your search rankings. A well-written and designed web
site is the foundation of your Internet marketing program. No matter
how great your product is, if the public can't find you the sales are
lost in the second it takes to click the mouse. On the flip side, the
content of the site is primarily for your visitors. Don't only write
for the search engines. An effective web site is the key to quality
leads and volume sales. - Create regular online newsletters and encourage all visitors to the site to sign up for the free newsletter
A
newsletter is an excellent and cost effective way to stay in touch and
build a relationship with prospects and customers. Get an email
distribution program that tracks the stats i.e. quantity sent, opened
and clicked through to your web site. Use the free offer to build your
list you want to get a large volume of subscribers. Add the newsletters
to your web site to increase content. - Start a blog to raise search visibility, create page-one search results and build an audience.
A
business blog can position you as an expert and drive tons of qualified
traffic to your website. Your customers and rivals are figuring blogs
out. - Syndicate your content via RSS (really simple syndication) feeds so that you get exposure in other places on the Web.
This
also increases the number of links to your website. Syndication is a
process of providing your content to others, doing updates of
information and generally spreading your content from one place to
another. One example is syndication in newspapers. You sometimes see a
column that appears in several papers at once. It is syndicated.
Syndication online allows you to share your content with your visitors
and other websites. Search engines are paying attention to RSS feeds
right now.
Online syndication has many advantages: It vastly
improves your site's visibility; makes your content available in a more
convenient manner; feeds your content directly to interested parties;
broadens your reach on the Internet and best of all, costs almost
nothing to implement. - Send out Optimized Online Press Releases about your products or services so they get into the News Search Engines and New sites.
our
audiences are actively online searching for news, products and
services. It is no longer enough to send out press releases only to the
media or pitch journalists and hope that you will reach the right
audience. This will attract visitors and increase the number of links
back to your website, which will raise your ranking in the search
engines.
Being on page one in the search engines, online news sites like Yahoo!
and Google and getting coverage in blogs and social news websites has
become an essential part of a successful Internet Marketing strategy
today. One of the fastest ways to raise your online visibility is to
use Optimized Online Press Releases that are syndicated in feeds.
This can get your content onto page one for your keywords in Yahoo News
and Google News - within 24 hours. With over 8 billion web pages on the
Internet today, search engine visibility is vital if you want your site
to be a successful online marketing tool. Online brand value is based
on perceptions - and your search engine visibility affects how your
visitors relate to your website.
