From the home, to coffee shops, to large universities, wireless access
points and routers have made Wi-Fi available in practically every type
of environment. With this widespread availability, Wi-Fi is being
embedded into many types of consumer electronic (CE) devices. Some
categories, such as handheld gaming devices have flourished, while
other devices have been slower to catch on.
Portable CE devices showed the strongest growth of embedded Wi-Fi.
Presently, handheld gaming devices are the largest category, with
market leaders Nintendo and Sony shipping over a combined forty million
units in 2007. Online and multiplayer games are driving the inclusion
of Wi-Fi in these devices.
In-Stat expects the attachment rate of Wi-Fi in cellular handsets to
increase significantly. Apple opened the door with the introduction of
the iPhone in 2007. In 2008, top vendors say that at least 50% their
smart phone models will have Wi-Fi.
In stationary CE, gaming consoles have the largest percentage of Wi-Fi
attachment. Two of the three major gaming console vendors include Wi-Fi
in their current device and the third adds an adapter for an additional
price. Nintendo and Sony, again the market leaders, shipped over
twenty-seven million units in 2007. With all three vendors including
Wi-Fi in their next generation of consoles, this category should
continue to see strong growth.
The speed and bandwidth capabilities of 802.11n will drive
Wi-Fi’s success in stationary CE. Media adapters will surely
benefit from the introduction of 802.11n. With the amount of video
content available for download and the popularity of high definition
televisions, media adapters will be essential for streaming this media
from screen to screen. In 2007, all major WLAN vendors -- Linksys,
NETGEAR and D-Link -- released models.
Despite the growing popularity of Wi-Fi in CE, the popularity of some
devices is still up in the air. Although every major printer vendor has
released a model with embedded Wi-Fi, there has not been broad market
acceptance. In addition, Portable Media Players (PMP) with Wi-Fi showed
promise, but high prices, competitive technologies, and limited
capabilities may have caused these devices to slow presently. Wi-Fi
embedded PMPs accounted for less than 3% of overall shipment numbers
for 2007.
This topic will be discussed in detail in In-Stat’s upcoming Wi-Fi in Consumer Electronics Report.